Wholesale
CD Wholesale Investments
Results
- +65% dealer application submissions
- Full product catalog online
- -40% bounce rate
CD Wholesale Investments is a B2B wholesale distributor connecting manufacturers with retail buyers. Their previous site was a basic brochure with no catalog and no online dealer onboarding.
The Challenge
Potential dealers and buyers had no way to browse product lines or apply online. The friction in the sales process meant the business development team spent significant time on calls that could have been self-serve.
What We Built
A professional B2B website with a structured product catalog organized by category, a dealer application flow with document upload, and a lead qualification step before connecting prospects to the sales team.
The design balances professional credibility with ease of navigation — critical for B2B buyers evaluating vendors.
Results
Dealer application submissions increased 65% in the first quarter post-launch. The structured catalog reduced sales call length as buyers arrived already informed. Bounce rate dropped 40% due to clearer navigation and faster load times.
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